“Women are their own worst beauty critics. In fact, only 4% of women around the world consider themselves beautiful. Dove is committed to building positive self-esteem and inspiring all women and girls to reach their full potential. That’s why we decided to conduct a compelling social experiment that proves to women something very important: You are more beautiful than you think.”
For this latest experiment in the Real Beauty campaign, Dove and Ogilvy Toronto hired Gil Zamora, an FBI-trained forensic artist, to sketch women two ways: the first in their own words, the second in the words of a stranger.